The Grid Media Blog - The DownShift

Keep up with the world of motorsport, design, and marketing, our blog 'The DownShift' provides the latest industry and motorsport news, strategic sponsorship insights, design trends, op-ed articles, and updates on Grid Media's services.

Why Branding is Your Secret Weapon in the Race for Sponsorship

Lorena Claro
Branding Expert and Grid Media contributor

In the dynamic world of motorsport, securing sponsorship is essential for success. But it's not just about speed and performance; it's about crafting a brand that captivates sponsors and fuels victory.  Lorena Claro explores the crucial role of branding in attracting and retaining sponsors in motorsport.

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Alpine Channels Indiana Jones Livery for USGP

Lee Cooke
Digital Strategist

Alpine F1 Team is set to race with a unique Indiana Jones-themed livery at the USGP, celebrating the upcoming release of 'Indiana Jones and the Great Circle'. We explore this exciting collaboration.

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Is Motorsport Facing a Monopoly Problem?

Lee Cooke
Digital Strategist

Michael Jordan's lawsuit against NASCAR has ignited a debate about competition and control within motorsport. Could this be a symptom of a larger issue affecting various racing series, including Formula 1?

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Is Social Media Stealing the Show? Why Your Website Still Matters

Lorena Claro
Branding Expert and Grid Media contributor

In the fast-paced world of motorsport, it's easy to get swept up in the whirlwind of social media. But don't let your website take a backseat! We explore why a strong online presence still needs a solid foundation, especially with the resurgence of long-form content and the benefits of strong backlinks for sponsors.

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