Case Study - Catie Munnings

Overview

Catie has built an impressive career, showcasing her Rally Championship skills and earning recognition as a runner-up in the Sunday Times Young Sportswoman of the Year. She has also captivated young audiences with her TV show, "Catie's Amazing Machines," and now competes in the exhilarating world of Extreme E; The all-electric off-road racing. At Grid Media, we took pride in crafting her original branding and producing sponsorship promotional materials alongside video editing and production.

The Challenge

Working closely with Catie, we embarked on a creative journey through various design iterations. Our goal was to capture the essence of her talent and professionalism, ensuring that her final branding radiated speed, skill, youth, and the thrill of Rally driving.

The Solution

After refining our ideas, Catie chose a bold typeface that stands out at a distance in various formats, including her livery and helmet design. We highlighted the text with a dynamic red stripe, creating a striking visual. The logo also featured the hashtag #ProjectKT, designed to bolster her sponsorship initiatives and engage her growing social media following.

The Result

The culmination of our teamwork is reflected in the final design applied to her signed hero card from the 2016 FIA European Rally Championship. This hero card showcases Catie's logomark, portrait, and autograph on one side. At the same time, the reverse includes her participation dates, branding, space for partner advertising, social media handles, and the chosen hashtag. We are excited about how this branding represents Catie’s vibrant personality and professional journey!